Red DoorDash logo with stylized 'D' and the word 'DoorDash' in red font underneath.

DoorDash is already winning in commerce, their challenge was showing that same value to the advertising industry.

When a brand is known for food delivery, getting CMOs and media buyers to see it as a serious performance partner requires a story that holds up in every room, so that's what we built.

From the ground up, Midnight Souk developed the narrative that repositioned DoorDash Ads as a performance-driven partner for the advertising industry, then carried it through three high-stakes moments: the talk track for their flagship advertiser event, executive and talent preparation for their first presence at Cannes Lions, and the full content architecture and scripting for Dash Forward, their C-suite leadership summit.

The story stayed consistent because the foundation was right.

What we did: Brand and Communications Strategy - Event Programming - Keynote Scripting - Executive Thought Leadership - Technical Copywriting

A panel discussion at a conference with two speakers on stage, a woman and a man, with an audience in front taking photos. The backdrop displays 'DoorDash Ads' and 'CMO Fireside Chat'.
A group of people watching a panel discussion in a modern conference room with a large electronic screen behind them displaying the event details. The event titled "From Scroll to Sale" is about how culture-driven discovery sparks real-time commerce,
Three people sitting on a beige sofa, engaged in conversation and smiling, in front of a pink and orange wall with the 'DoorDash' logo. A woman wearing a blue and white patterned dress sits between a man and another woman, who is wearing glasses and
Event schedule posters for three panels. The first panel, on June 16, features Toby Espinosa, Natalia Dávila, and Whitney Gertz discussing 'The 'Oh Sh*t' Opportunity.' The second panel, on June 17, features Kofi Amoog-Gottfried, Jordan Howlett, and S
Booth with a large red backdrop displaying the logo and name 'DOORDASH Ads' above a screen showing a promotion for more wins. Two white chairs and a small round wooden table are in front of the booth.